Your first showing in Valencia happens online. Buyers scroll fast and decide in seconds which homes feel worth a visit. If you want top exposure in Santa Clarita’s most planned community, you need rich media that shows both the home and the lifestyle. In this post, you’ll see how video, drone, and floorplans work together to present your property clearly, attract qualified buyers, and make every showing count. Let’s dive in.
Why rich media sells in Valencia
Most buyers start their search online and rely on listing media to shortlist homes. NAR research highlights how photos, videos, and interactive tours guide decisions about which homes to see in person. In Valencia, you are also selling a community story: planned neighborhoods and paseos, parks and trails, nearby shopping and dining, and commuter access to I‑5 and SR‑14.
Showcasing these features on screen helps buyers picture daily life, from a Saturday walk on the paseos to a quick run to Westfield Valencia Town Center. It also pre-qualifies remote and busy buyers so your in-person showings are stronger.
Video shows flow and lifestyle
Video answers the big question buyers have online: how does the home live day to day? It connects spaces and shows scale in a way photos cannot.
- Quick teaser, 30–60 seconds, for social feeds that highlight the top three selling points.
- Guided walkthrough, 2–4 minutes, that follows a smooth path through living areas and outdoors, with captions for beds, baths, and updates.
- Neighborhood short, 30–90 seconds, that features parks, paseos, retail, and commute routes many Valencia buyers prioritize.
Drone captures context and setting
Aerial footage lets buyers understand lot lines, yard space, proximity to greenbelts, and views. In Valencia, this matters when a home backs to a paseo, sits near a park, or offers views of the surrounding hills. We use drone shots to establish context, then transition into the interior tour so the visual story feels complete.
Floorplans set clear expectations
Floorplans reduce confusion and cut no-shows. They help buyers confirm furniture fit, room relationships, and functional flow before they visit.
- 2D schematic plans with labels and dimensions for quick clarity.
- Measured plans when precision matters for buyer confidence and disclosures.
- 3D tours that create a digital walk-through and produce interactive plans many remote buyers love.
Our step-by-step marketing plan
You deserve a clean, predictable process that respects your time and maximizes your home’s first impression.
Pre-production checklist
- Secure permissions: signed seller consent for interior and exterior media, plus HOA approval if we film common areas.
- Plan for the light: interiors late morning to mid-afternoon, exteriors at golden hour for warm curb appeal.
- Prep the home: declutter, depersonalize, stage key rooms, trim landscaping, and move cars and trash bins out of view.
On shoot day
- Video: We capture a stable, continuous walkthrough with clear white balance and natural movement. We add brief on-screen specs and closed captions so mobile viewers can follow without sound.
- Drone: We use experienced, Part 107 certified pilots who comply with FAA commercial rules and Remote ID requirements. We verify airspace, check local considerations in Santa Clarita, and respect HOA guidance before takeoff.
- Floorplans and 3D: We scan to produce accurate layouts and label rooms. We note when square footage is approximate versus measured.
After the shoot
- Edit and brand lightly: clean cuts, color consistency between drone and ground footage, subtle branding, and subtitles for accessibility.
- Create versions: full-resolution files for the MLS and YouTube, plus vertical clips for Reels and TikTok.
- Package deliverables: photos, video links, floorplans, and 3D tour assets ready for listing and social distribution.
Where your media appears
- MLS: Your listing features pro photos plus a tour link and floorplan where allowed. We align with local MLS policies for links and remarks.
- Syndication: Major consumer sites typically display virtual tour links. We ensure media is uploaded correctly when platforms allow it.
- YouTube: Hosting for search visibility and an easy embed in the listing page or property site.
- Social: Short teasers on Instagram, Facebook, and TikTok to build interest and push traffic to the full tour.
- Email and text: Targeted campaigns to active buyers and our database with one-click viewing on mobile.
Measuring what matters
You should see clear signals that your media is working. We track listing views, video plays and watch time, inquiries, showing requests, and days on market. If engagement lags, we adjust the thumbnail, headline, or social cutdowns, then report back so you know what moved the needle.
When media gives outsized value
- Unique layouts or multi-level homes where flow is hard to grasp in photos.
- Larger lots or homes near paseos, parks, and trails, where drone can spotlight setting.
- Newly renovated properties where finishes and details shine in video.
- Listings priced above the local median, where buyers expect a premium presentation.
- Homes that attract remote or relocation buyers who rely on 3D tours and floorplans.
Safety, privacy, and compliance
We prioritize safe, respectful production every time.
- FAA compliance: We use Part 107 certified pilots and confirm aircraft Remote ID status before flight. We avoid flying over people and verify airspace and notices in the LA area.
- Local and HOA rules: We review City of Santa Clarita considerations and HOA guidelines before filming shared spaces. See the city’s official resources for community standards and parks information on the City of Santa Clarita site.
- Permissions and privacy: We obtain written seller consent and avoid capturing neighboring interiors or identifiable people without permission.
- MLS and fair housing: Scripts and captions stay neutral, especially around schools and neighborhoods, and align with MLS content rules.
What it costs and how long it takes
Costs vary by scope and vendor. A simple package with photos and a 2D floorplan is the entry tier. Adding guided video, drone, and a 3D tour is the premium tier. Most projects schedule within a few days, a typical shoot takes half a day to a full day, and edited deliverables are usually ready 1–5 business days after filming. We outline options up front so you can choose the right level for your home.
Why Valencia deserves a full story
Valencia is a master-planned part of Santa Clarita with connected paseos, parks and trails, and popular shopping and dining. Many buyers look for easy access to I‑5 and SR‑14 and value proximity to community amenities. When your media shows both the home and the neighborhood rhythm, buyers feel confident booking a showing.
Ready to see how a media-forward plan can elevate your Valencia listing? Reach out to Premier Real Estate Partners to schedule a free consultation and get a clear, step-by-step marketing plan.
FAQs
Do videos and 3D tours actually help Valencia homes sell?
- Industry research shows buyers rely on online media to choose which homes to see, and strong video plus interactive tours typically increase engagement that leads to more qualified showings.
Is drone filming legal for real estate in Santa Clarita?
- Yes when conducted by a pilot who follows FAA Part 107 rules, meets Remote ID, and respects local and HOA guidelines.
Do my floorplans need to be exact for the listing?
- Plans should be accurate enough to set clear expectations, and when precise square footage is important, we note whether figures are measured or approximate.
How fast can we go from shoot to live listing?
- Most projects are scheduled within a few days, with delivery 1–5 business days after the shoot depending on scope and revisions.
Can you include parks, paseos, and nearby schools in the video?
- We feature public community highlights like parks, trails, and shopping, and we reference schools in neutral, factual ways without making qualitative claims.
What if my HOA restricts drones or filming common areas?
- We contact the HOA in advance, follow their rules for filming shared spaces, and adjust the shot list if certain areas are not allowed.
